As quick as three minutes, can you tell three good reasons why your company is better than your competitors? If you unfortunately can’t then you may have a frail USP or Unique Selling Point! The goal of this first step is come up with a distinct twist on your business and to distinguish why client shall buy from you instead of your competitors, irrespective of the price. For some companies, this is considered as the most painful step since we honestly scale your business and take look at where your current stand is. Within the USP stage, we will take a look at areas in your business such as yours:

• Marketing goals
• Client profile or ideal customer
• Customer surveys and feedbacks
• Valued Added qualifiers and innovations
• Inside Reality versus outside perception
• Customer expectations
• Research of marketing media and platforms

Additionally, at the USP phase, we will assess the three M of your company marketing. These 3 M’s include:

1. Market. Who do you focus your target?
2. Media. To where is your present platform for marketing?
3. Message. What message do you want to deliver to your lead prospects?

After undergoing the USP phase, you must have a vivid understanding of your marketing goals. It must be certain to you who your target of audience is, what is the present outside perception and inside reality in your company as well as what innovations you must make in order to be competitive. Never forget that you must also clarify the MESSAGE you want to deliver to your clients. This is your USP and is the most essential step in marketing.

 Areas of Review that are Included in the USP Stage

1. Tracking review and marketing accountability
2. ROI review and marketing budget
3. Cost per customer acquisition and cost per lead review
4. Marketing system and automation review
5. Follow-up and sales automation review
6. Platform and media opportunities review
7. Customer retention program review

For a lot of clients, the stage of USP is covered within the preconsulting discussions with our CEO and during the initial four hour of our onsite consulting. Once we arrive at the location, we will then have an instant idea about your business status and loopholes and opportunities you are missing out. We will help you spot both loopholes and great opportunities in your business marketing.

The most important part and most critical step to a successful marketing campaign is none other than the USP. After a comprehensive assessment about your current marketing and USP, we will now move on to step TWO, which is define as the identification of your marketing platforms and offerings in a fresh campaign.

To know more about step TWO, Platforms and Offers, Click here