The objective of our step two is to figure out your marketing platforms and classify lead generation bids so that we can undoubtedly define the marketing prospects of your company. To further comprehend this method, you should initially understand that nine out of ten companies DO NOT aggressively follow up or market their potential or prospective buyers the right way.

Plenty of companies only promote and market to prospects that are regarded as “Z” scale buyers. “Z” buyers mean they are at the end of the buying range and they are ENERGETIC prospects who are all set and ready to purchase now. For the biggest part, businesses neglect and ignore the buyers from the “A-Y” range and concentrates only on ACTIVE or HOT buyers. “A-Y” means they are at the start of their buying range or still in the decision making phase and have not yet decided to buy.

The initial goal of step two is to seek out all prospects from the “A-Z” range and them to determine themselves through raising their hands and requesting a “FREE” bid. The bid may be a free coupon, report, CD, DVD or anything else that will cause the prospect to hold their information. There may also be various offers for every medium. Hence, your website may offer free report, whilst radio advertisement may provide a twenty four hour recorded message. Each free offer could be tested through the use of split testing that is essential to identify which offers or performs the best. Therefore, we can elevate your rate of lead conversions on all marketing platforms and mediums.

The second objective is to optimize and plan out the follow up “drip marketing” along with your USP in such a way that the lead is educated and engaged as they stir together the buying scale. In simpler words, once we achieve the lead, we will cherish the lead until they are all set and ready to purchase. Hence, our secondary goal is to plan out your marketing pieces. Bear in mind that we already know what to tell them since of our investigation in step number 1, the Unique Selling Point (USP).

The 3rd objective is to plan out how our offers will suit into our mediums or marketing platforms. Step two of our marketing system serves to bring out clarity in the following areas:

1. What can you offer as FREE and the purpose they serve
2. What will be your follow-up response in time that a lead is captured
3. What offers would be positioned on each platform
4. What is the purpose of each platform in your marketing spectrum
5. What is the best version of each offer and how to produce the highest scales of conversion

Typically, step number 2 is conversed within the 4-8 hours of consultation time or at the 2nd half of day number 1 of our on-site consultation. Most commonly, our CEO recommends free offers and a follow-up marketing campaign in a comprehensive plan that is delivered around fifteen days after the onsite consultation.

After step 2, we will move on to your company’s main promotion. This is where we will recommend the marketing tools of choice for your business.

For more knowledge about our next and step number three - the Marketing Arsenal click here!